The Desire Phase of a Conventional Marketing or Sales Message

question 33

Multiple Choice

The desire phase of a conventional marketing or sales message should

• A)cut through "the clutter" to get your audience's attention.
• B)build interest in the product or service that the message is promoting.
• C)expand on your explanation of how the product or service will benefit them.
• D)include a persuasive call to action.
• E)include a starting fact or statistic.

---

Definitions:

Personality Trait

Characteristic patterns of thought, emotion, and behavior that are relatively stable over time and across different situations.

Whole Cultures

Whole cultures encompass the comprehensive way of life, including the arts, beliefs, customs, institutions, and all other products of human work and thought characteristic of a community or population.

Leader Schema

A mental model or framework that individuals use to understand and categorize leadership behaviors and traits.

Outgroup

A social group to which an individual does not identify or belong, often seen as distinct or oppositional to the ingroup.