The Desire Phase of a Conventional Marketing or Sales Message

question 33

Multiple Choice

The desire phase of a conventional marketing or sales message should

• A)cut through "the clutter" to get your audience's attention.
• B)build interest in the product or service that the message is promoting.
• C)expand on your explanation of how the product or service will benefit them.
• D)include a persuasive call to action.
• E)include a starting fact or statistic.

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Definitions:

Positive Symptoms

Abnormal additions to mental life, including the hallucinations, delusions, and disordered thought frequently experienced by patients with schizophrenia.

Social Withdrawal

The act of avoiding social situations and interactions, often due to anxiety, depression, or preference.

Hallucinations

Perceptions in a conscious and awake state in the absence of external stimuli which have qualities of real perception.

Coping Abilities

The mechanisms and skills that individuals use to manage stress and difficult situations.