In Persuasive Messages,limiting Your Scope

question 30

Multiple Choice

In persuasive messages,limiting your scope

• A)is less important than in other types of messages.
• B)reduces the likelihood that your audience will be convinced.
• C)is critical if your audience is to understand and accept your position.
• D)is unnecessary,since audiences expect these messages to be long.
• E)can reduce the effectiveness of your argument.

---

Definitions:

Marginal Revenue

The growth in income arising from the sale of an extra unit of a product or service.

Price Discriminate

The practice of selling the same product or service at different prices to different customers, based on factors such as willingness to pay, market segment, or purchase location.

Demand (D)

The quantity of a particular good or service that consumers are willing and able to purchase at various prices during a certain period of time.

Marginal Revenue (MR)

The additional revenue that a firm gains from selling one more unit of a good or service.