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When your AIDA message uses an indirect approach and is delivered by email, what are two goals to keep in mind as you write the subject line?
Net Operating Income
A business's income after deducting operating costs, not including taxes or interest.
Break-even Points
The level of sales at which total revenues equal total costs, resulting in no profit or loss.
Break-even Sales
Break-even sales represent the amount of revenue needed to cover all fixed and variable costs, indicating the point at which a business neither makes a profit nor incurs a loss.
Break-even Sales
The level of sales at which a business generates revenue exactly equal to its costs, resulting in no profit or loss.
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Q85: Most persuasive messages take the direct approach.