In Marketing and Sales Messages,what Is the Primary Difference Between

question 58

Multiple Choice

In marketing and sales messages,what is the primary difference between selling points and benefits?

• A)Selling points are positive whereas benefits are not.
• B)Selling points focus on the user rather than the product.
• C)Selling points focus on the product rather than the user.
• D)Benefits are unrelated to the audience.
• E)Benefits focus on key features of a product.

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Definitions:

Actual Costs

The real expenses incurred during a specific period, as opposed to budgeted or estimated costs.

Cost Variance

The difference between the actual cost incurred and the standard or budgeted cost, used in budgeting and financial analysis.

Standard Costs

Predetermined costs to manufacture a product, serving as a benchmark for measuring performance.

Actual Costs

The real costs incurred by a business during a specific period, as opposed to budgeted or forecasted costs.