If You're Marketing a New Security System to an Audience

question 14

Multiple Choice

If you're marketing a new security system to an audience of wealthy professionals,the consumer benefit you would most want to emphasize is

• A)protection of the consumer's property.
• B)the low cost of the system.
• C)the low monthly payments for the service.
• D)easy,do-it-yourself installation.
• E)sales projections for the new system.

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Definitions:

Rating Scales

A method for assessing attitudes, feelings, behaviors, or performance by assigning values or ratings according to a predetermined scale.

Subjectivity

Subjectivity refers to how someone's judgment is shaped by personal opinions and feelings instead of outside influences, making it inherently individual and biased.

Inner Judgment

The process of evaluating one's own thoughts, actions, and emotions based on personal standards and beliefs.

Biases

Prejudices or inclinations that can influence judgment or decision-making, often in an unfair or dismissive manner.