If Price Is One of Your Strong Selling Points,you Should

question 87

Multiple Choice

If price is one of your strong selling points,you should

• A)mention special offers,such as volume discounts,before actually stating the price.
• B)decrease the perception that the price is high.
• C)break the total price into smaller units.
• D)give the price a place of prominence in the message.
• E)not overemphasize it,since you might need to use this advantage later.

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Definitions:

Advertising Campaign

A series of coordinated marketing efforts, utilizing various media channels over a specific timeframe, designed to achieve particular objectives.

News Release

An official statement issued to the media and other stakeholders to make an announcement or provide information about a significant event, product, or development.

Apple

An American multinational technology company known for its consumer electronics, software, and services, including the iPhone, iPad, and Mac.

IMac Pro

A high-end desktop computer produced by Apple, designed for professional users requiring advanced processing capabilities.