If You Have Strongly Negative Information to Deliver as Part

question 15

Multiple Choice

If you have strongly negative information to deliver as part of a positive message,you should

• A)open with the negative information.
• B)use the indirect approach.
• C)put the negative information in a separate message.
• D)apologize for having to spoil the moment.
• E)put it at the beginning of the message.

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Definitions:

Raw Materials Inventory

Raw materials inventory refers to the stock of raw materials on hand at any given time that are made available for use in the production process.

Fixed Costs

Expenses that do not change in total with changes in the level of production or sales, such as rent, salaries, and insurance.

Relevant Range

The range of activity within which the assumptions about variable and fixed cost behaviors remain valid.

Per Unit Basis

A method of calculating financial figures or metrics for each individual unit of production or sale.