Using "Teasers" in Electronic Media as a Way to Pull

question 30

Multiple Choice

Using "teasers" in electronic media as a way to pull readers or listeners into a story or other document

• A)is unethical and should always be avoided.
• B)is appropriate only when large purchases are not involved.
• C)is acceptable,as long as the payoff is valuable and legitimate.
• D)is never appropriate for microblogging sites.
• E)was once effective,but is not any longer due to an Internet-savvy public.

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Definitions:

Neurons

Specialized cells of the nervous system that transmit information throughout the body via electrical and chemical signals.

Action Potential

A temporary shift in the electrical charge of a neuron's membrane, leading to the transmission of a nerve impulse.

Electrical Signal

The transmission of information through neurons or other cells using changes in voltage or electric current.

Axon

The long, slender projection of a neuron that conducts electrical impulses away from the neuron's cell body towards other neurons or muscles.