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________ Involves Using Social Networks and Social Media to Give

question 66

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________ involves using social networks and social media to give customers a convenient way to get help from a company.


Definitions:

Service Quality

The degree to which a service meets the expectations of the customer, influencing customer satisfaction and loyalty.

Customer Contact Audit

A systematic review of all the points at which a business interacts with its customers, aiming to improve service quality and customer satisfaction.

Flowchart

A diagram that displays a process or system using symbols and arrows to represent steps and the flow direction, respectively.

Relationship Customers

Customers with whom a business has established an ongoing relationship, characterized by repeated interactions and loyalty.

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