Companies Can Use a Research Technique Called ________ to Track

question 13

Multiple Choice

Companies can use a research technique called ________ to track social networks and other media to (1) take the pulse of public opinion and (2) identify opinion makers.

• A)cold calling
• B)sentiment analysis
• C)brand socialization
• D)location-based networking
• E)guerilla marketing

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Definitions:

Recycle Marketing

Reusing successful marketing strategies or campaigns, possibly with modifications, to capitalize on previous successes.

Environmental Marketing

Marketing activities that emphasize ecological benefits, promote environmental awareness, or incorporate sustainable practices in the production and promotion of products and services.

Cause Marketing

A marketing strategy where businesses align with social issues or causes to generate business benefits and societal impact simultaneously.

Cause Marketing

A marketing strategy where businesses align with social issues or causes to generate societal impact and also promote their brand.