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An unsolicited IM from a company informing you of their great rates on vacations in Hawaii is an example of
Market Rate
The prevailing price or interest rate for goods, services, or securities in a competitive marketplace.
Total Fertility Rate
The average number of children that would be born to a woman over her lifetime, given current age-specific fertility rates.
Population
The total number of people inhabiting a specific area or region.
Generation
A group of individuals born and living around the same time, sharing similar cultural experiences or characteristics.
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