Using "Teasers" in Electronic Media as a Way to Pull

question 30

Multiple Choice

Using "teasers" in electronic media as a way to pull readers or listeners into a story or other document

• A)is unethical and should always be avoided.
• B)is appropriate only when large purchases are not involved.
• C)is acceptable,as long as the payoff is valuable and legitimate.
• D)is never appropriate for microblogging sites.
• E)was once effective,but is not any longer due to an Internet-savvy public.

---

Definitions:

State Hermitage Museum

One of the largest and oldest museums in the world, located in St. Petersburg, Russia, known for its extensive collection of art and artifacts.

Service

An intangible act or use benefit provided to satisfy consumer needs or wants, typically not resulting in the ownership of something physical.

First-time Visitors

Individuals who are visiting a website, store, or place for the very first time.

Service

An intangible economic good that involves the provision of labor or expertise rather than a physical product.