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Purchase Behaviors
The consumer actions and decision-making processes that lead to buying goods or services.
Stated Interests
Expressed preferences or desires, often used in the context of negotiation or survey responses.
Gratuity
A voluntary payment made in addition to the required payment, typically given for a service rendered as a token of appreciation.
Brand Awareness
The degree to which customers recognize and understand the characteristics or reputation of a specific brand of products or services.
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