Examlex
Innovation is one of Merton's deviant modes of adaptation.
Influencer
An individual with the ability to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.
Ambassador
A person who represents and promotes a brand or organization to a wider audience, often leveraging their influence.
Buying Followers
The practice of paying for additional followers on social media platforms to artificially increase a profile's appearance of popularity.
Influencer Marketing
A form of marketing in which focus is placed on influential people rather than the target market as a whole on social media.
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