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In a microeconomic (or characteristic) based risk factor model the following factor would be one of many appropriate factors:
Market Feasibility
The assessment of the viability of a proposed product or service in the marketplace, considering factors such as demand, competition, and potential profit.
Marketing Strategy
Marketing strategy encompasses the plan and actions designed to promote and sell products or services, including market research and advertising.
Professional Binding
The process of securely assembling printed materials into a book or document form, often for a formal or official purpose.
Business Plan
A detailed document describing the nature of the business, its sales and marketing strategy, financial background, and projected profit and loss statement.
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