Describe the Purpose and Components of Internal Threat Analysis

question 6

Essay

Describe the purpose and components of internal threat analysis.

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Definitions:

SWOT Analysis

A strategic planning tool used to identify a company's internal Strengths and Weaknesses, as well as external Opportunities and Threats.

Data Mining

The practice of examining large databases in order to generate new information or find hidden patterns and insights.

Staircase Analysis

An evaluative technique that segments a process or development into distinct levels or phases for detailed assessment and review.

Potential Market

The entirety of consumers who could potentially purchase a product or service, based on their needs and resources.