Every Organization Has an Internal Environment That Interfaces with the External

question 16

Essay

Every organization has an internal environment that interfaces with the external environment that is outside of its control. Describe the internal environment and the external environment, generally.

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Definitions:

Analytics

The systematic computational analysis of data or statistics, used for the discovery, interpretation, and communication of meaningful patterns in data.

Return on Marketing Investment (ROMI)

A measurement of the profitability and effectiveness of marketing efforts, calculated by dividing the incremental financial gain from marketing by the cost of the marketing activities.

Expenses

Refers to the costs incurred in the operation of a business or the execution of a project.

Revenue Analysis

Marketing analytics tool that measures and evaluates revenue from specific products or regions.