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Describe the four basic positioning strategies for any company.
Financial Advantage
The benefit gained from making a financially prudent decision that leads to wealth accumulation, cost savings, or any other monetary gain.
Dropping Product
The decision to discontinue the production and sale of a product line or item, typically due to it not meeting financial or strategic goals.
Contribution Margin
The amount remaining from sales revenues after all variable expenses are paid, contributing towards covering fixed costs and profit.
Discontinue
To stop making or providing a product or service, often as a strategic decision by a company.
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