Describe the Factors Affecting the Acceptability and Retention of Clients

question 18

Essay

Describe the factors affecting the acceptability and retention of clients.

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Definitions:

NPV

Net Present Value, a calculation used to assess the profitability of an investment, representing the difference between the present value of cash inflows and outflows over a period of time.

Market Size

An estimation of the total volume of goods or services that is available for purchase within a specific market.

Crystal Ball

A software package used for risk analysis and simulation in Microsoft Excel.

Extract Data

The process of retrieving data from a database, document, or file for further use or analysis.