Examlex
An effective report format entices the receiver to read the report; leads the reader through the information; maintains the reader's interest; and stimulates the reader to respond.
Utilitarian Needs
Needs motivating the consumer to purchase something practical and functional.
Cycle
A sequence of events or processes that recur regularly, returning to the starting point and often leading to predictable outcomes.
Expectancy Theory
A theory that explains the behavioral process of why people choose one behavioral option over others, suggesting that individuals are motivated by an expected outcome.
Cognitive Dissonance
The psychological discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
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