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An Effective Report Format Entices the Receiver to Read the Report;

question 2

Short Answer

An effective report format entices the receiver to read the report; leads the reader through the information; maintains the reader's interest; and stimulates the reader to respond.

Define and identify various decision-making processes including satisficing.
Recognize the least and most influential stages of consumer decision making in context of social commerce.
Identify factors influencing attitude or behavior change in response to persuasive messages.
Understand different types of research methodologies used in marketing.

Definitions:

Utilitarian Needs

Needs motivating the consumer to purchase something practical and functional.

Cycle

A sequence of events or processes that recur regularly, returning to the starting point and often leading to predictable outcomes.

Expectancy Theory

A theory that explains the behavioral process of why people choose one behavioral option over others, suggesting that individuals are motivated by an expected outcome.

Cognitive Dissonance

The psychological discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.

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