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The Unfailingly Positive Statements, Glowing Descriptions, and Heavy Use of Superlatives

question 18

Short Answer

The unfailingly positive statements, glowing descriptions, and heavy use of superlatives that characterize many sales messages are disastrous in a business plan.

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Definitions:

Marginal Cost

The cost of producing one additional unit of a product or service, which can change as the level of production varies.

Average Variable Cost

The total variable costs of production divided by the quantity of output, representing the per-unit variable cost.

Marginal Cost

The cost incurred from producing an additional unit of a product.

Average Variable Cost

The total variable costs (costs that change with the level of output) divided by the quantity of output produced, indicating the cost of producing an additional unit.

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