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Ethically, you should use the most powerful sampling techniques available to you within your time and monetary constraints.
Neutral Stimulus
A stimulus that initially produces no specific response other than focusing attention.
Unconditioned Stimulus
A stimulus that naturally and automatically triggers a response without any prior learning.
Secondary Reinforcer
A stimulus that gains its reinforcing power through its association with a primary reinforcer; also known as a conditioned reinforcer.
Discriminative Stimulus
A stimulus in the presence of which a particular response is reinforced, guiding the organism to respond accordingly.
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