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According to the "McDonaldization of society" the following are taking place: Efficiency, Calculability, Predictability, Control, Rationality
New Markets
Refers to the process or strategy of identifying and entering areas or sectors where a business can sell its products or services that were previously unexplored or untapped.
Unrelated Diversification
A business strategy where a company expands into markets or products that are not related to its current operations.
Business Cycles
The fluctuations in economic activity that an economy experiences over a period of time, marked by periods of expansion and contraction.
Economic Fluctuations
Variations in the level of economic activity over a period of time, often characterized by periods of growth (expansions) and contraction (recessions).
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