Examlex
According to the "McDonaldization of society" the following are taking place:
Bundling
A marketing strategy that involves offering several products or services together as a combined package typically at a lower price than they would cost individually.
Intertemporal Price Discrimination
involves charging different prices at different times for the same product, aiming to maximize profits by taking advantage of differences in demand elasticity over time.
Peak-Load Pricing
A pricing strategy that adjusts prices in response to varying levels of demand, typically higher during peak usage times.
Marginal Revenue
The additional income that is generated by selling one more unit of a good or service.
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