What Process Outline by Berger and Luckmann Contains Psychological Advantages

question 38

Multiple Choice

What process outline by Berger and Luckmann contains psychological advantages of narrowed choices which allow us to engage in constructive actions on a daily basis?

• A) typification
• B) reification.
• C) institutionalization
• D) habitualization

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Definitions:

Marketing Failure

Marketing failure occurs when a marketing plan fails to achieve its objectives, leading to wasted resources, lost opportunities, or negative impact on a company's brand.

Target Drift

The phenomenon where the intended target market or audience gradually changes over time, impacting marketing strategies.

Segment Shift

A change in market dynamics that leads to the movement of customers from one market segment to another due to factors like changing needs, emerging technologies, or competitive actions.

Differentiating

Differentiating involves making a product or service stand out from its competitors, through unique features, branding, or quality.