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Du Bois was primarily concerned with the nature and intersection of race and class, however during the last twenty-three years of his long life, he wrote provocatively on
Social Media Marketing Campaign
A coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms.
Target Audience
A specific group of consumers within the predefined target market, identified as the recipients for a particular advertisement or marketing message.
Engage
To capture interest or involve someone in a particular activity or dialogue.
Loyalty
The dedication of customers to continue buying from or supporting a brand over competing options.
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