Examlex
According to the _____, ethics are fixed guidelines that should be applied universally.
Speaker
An individual who expresses thoughts, feelings, or information verbally to others.
Elaboration Likelihood Model
A theory of persuasion which proposes that persuasive messages can influence attitudes by two different routes: central or peripheral.
Central Route
A method of persuasion that involves in-depth analysis of the content of a message, leading to lasting attitude change.
Peripheral Route
A method of persuasion that relies on cues outside of the message content itself, such as the attractiveness or credibility of the source.
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