Which of the Following Helps Salespeople Manage Customer Contacts, Schedule

question 132

Multiple Choice

Which of the following helps salespeople manage customer contacts, schedule customer meetings, log customer interactions, manage product information, and place customer orders?

• A)SFA
• B)CRM
• C)MRP II
• D)HRIS

---

Definitions:

Brand Equity

The value derived from consumer perception of a brand name of a particular product or service, as compared to generic alternatives.

Sequential Steps

An ordered series of actions or events that follow a specific process or methodology.

Multiproduct Branding

A marketing strategy in which a single brand name is used for the sale of two or more related products.

Advantages

The favorable factors or benefits that contribute to achieving success in a particular endeavor or competition.