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Which of the following, with regard to the entire database, should be made on a regular basis?
Mixed Branding
A strategy that companies use by marketing the same good or service under several different brand names.
Brand Extension
A marketing strategy where a company uses an existing brand name to launch a new or modified product in a new category.
Co-Branding
A marketing partnership between two or more brands to create a combined offer that leverages the unique strengths of each partner.
Family Branding
A marketing strategy where a company uses one brand name for multiple related products, aiming to leverage brand equity and simplify consumer choice.
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