Examlex
Which group developed the WiMAX standard?
Customer Benefits
The advantages or value that consumers receive from using a product or service, which can drive purchasing decisions.
Value
The importance, worth, or usefulness of something, often considered in terms of what is offered to a customer or stakeholder.
Generic Strategy
Broad marketing strategies that can be applied across industries, typically categorized as cost leadership, differentiation, or focus strategies.
Market Share
The proportion of total market sales within an industry that is held by a specific company.
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