A Piece of Software You Use Is Privately Owned and Limited

question 166

Multiple Choice

A piece of software you use is privately owned and limited to a specific vendor. What is the term for this kind of software?

• A)vendor-specific
• B)locked
• C)incompatible
• D)proprietary

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Definitions:

Point-of-purchase Advertising

This refers to marketing materials or advertisements placed in areas where the actual buying decision is made, such as checkout lines or the supply aisle of stores.

Trade Promotion

Marketing activities that are undertaken to boost sales of a product or service, usually through incentives like discounts, samples, or special offers.

Advertising

A form of marketing communication used to promote or sell a product, service, or idea through various mediums, such as TV, radio, print, or online platforms.

Nonpersonal Selling

Selling tactics that do not involve face-to-face interaction with consumers, such as advertising, direct mail, and online marketing.