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Critical Thinking Questions
Case 9-2
You have just been hired as the computer administrator for a brand-new startup company and your first task is to select the desktop operating system that you will suggest to the head of the IT team as the one you recommend for the office.
-You have been asked to select a desktop operating system that will work best for power users in terms of its flexibility and its capabilities. What is the best choice given these circumstances?
a. Windows 8
b. Mac OS X
c. UNIX
d. Chrome
Multidomestic Strategy
A strategy whereby global firms respond to differentiated needs and preferences in each local market in which they operate.
Meganational Strategy
A strategy whereby global firms focus on increasing profitable growth by reaping cost reductions from economies of scale and other advantages of global integration.
Transnational Strategy
A strategy whereby global firms take a hybrid approach that combines the meganational and multidomestic strategies, simultaneously offering the benefits of both global and local advantages.
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