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Marketing Objectives
The specific, measurable goals set by a company to guide and measure the effectiveness of its marketing strategies.
Marketing Performance Objectives
Goals set by a business to measure the effectiveness of its marketing strategies in meeting its overall objectives.
Marketing Support Objectives
Marketing support objectives are goals aimed at enhancing the effectiveness of marketing efforts, including activities designed to support sales, brand recognition, and customer engagement.
Market Segmentation
The process of dividing a broader market into smaller, distinct groups of consumers who have common needs or characteristics.
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