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Critical Thinking Questions
Case 2-1
You are taking an economics class, as part of which you are studying the various types of e-commerce.
-As part of your research, you have learned that vending machines in Japan allow shoppers to hold their cell phones in front of the machine in order to make a purchase using the smartphone. Which of the following types of commerce does this exemplify?
P = MC
An economic principle stating that the optimal level of output occurs when the price (P) equals marginal cost (MC), guiding firms in perfect competition on production decisions.
Perfect Competition
A market structure characterized by a large number of small firms, homogenous products, free entry and exit, and perfect information, leading to firms being price takers.
Marginal Cost
The expense incurred from manufacturing an additional unit of a product.
Marginal Revenue
The increment in revenue resulting from the sale of an additional unit of output in a market.
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