A Business Analyst Wanted to Predict the Success of a Government

question 7

Multiple Choice

A business analyst wanted to predict the success of a government intervention in failing firms, predicted by a categorical variable, 'duration of financial difficulty prior to the intervention'. The predictor variable had four categories: less than 6 months, 6-12 months, 1-2 years, more than 2 years. They needed to code these variables into dummy variables for the regression using less than 6 months as their control category. Which of the following represents the correct coding scheme?

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Definitions:

Sales Promotion

Marketing activities aimed at increasing consumer demand and stimulating sales for a limited period.

Crest Toothpaste

A brand of toothpaste recognized for its dental hygiene products.

50-Cents-Off Coupon

A promotional tool that offers a discount of fifty cents on a particular product or service, used to stimulate sales and attract customers.

Direct Marketing Tools

Tools and channels such as email, SMS, telemarketing, and mail order catalogs that marketers use to directly communicate and engage with potential customers.