Using the Model in Equation (8

question 2

Multiple Choice

Using the model in equation (8.16) , how many records would be sold if £29,000 was spent on brand advertising, the track was played 19 times on radio and the band were rated 7 on the attractiveness scale?

• A) 2,461,660 records
• B) 2435 records
• C) 2488 records
• D) 2, 435, 050 records

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Definitions:

Group Polarization

The phenomenon where discussions within a cohesive group lead to the adoption of more extreme positions or attitudes than initially held by individual group members.

Racially Prejudiced

Holding prejudgment, bias, or discrimination against individuals based on their race or ethnicity.

Just-world Phenomenon

The cognitive bias that assumes good things happen to good people and bad things happen to bad people.

Groupthink

A psychological phenomenon that occurs within a group of people, where the desire for harmony and conformity results in irrational or dysfunctional decision-making outcomes.