Some Data Were Collected About Consumer Loyalty Towards a (Relatively)

question 14

Multiple Choice

Some data were collected about consumer loyalty towards a (relatively) new brand of toilet roll - 'Wipe-It' (using a scale from 1 = I'd never go back to 10 = I will always purchase this brand) . The sample was 15,467 people. When looking at the distribution, a skew of 1.23 (SE = 0.65) was identified. The mean rating was 4.78. What is the z-score for the skew in this data?

• A) 1.89
• B) 0.53
• C) -3.92
• D) 3.36

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Definitions:

Socially Engaged

Active participation in community or societal issues and efforts to promote social change.

Cultural Lag

A theory suggesting that culture takes time to catch up with technological innovations, leading to social problems.

Friends On Social Media

Individuals connected to a person through social networking platforms, where interactions can range from close relationships to mere acquaintances.

Generations

Groups of people born and living around the same time, marked by unique social and cultural characteristics.