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You Have a Dependent Variable with Three Categories - Low

question 13

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You have a dependent variable with three categories - low, medium and high emotion advertising. What is an alternative to logistic regression in this instance?


Definitions:

Gross Margin

The difference between revenue and cost of goods sold, divided by revenue, expressed as a percentage; an indicator of the financial health and performance of a business.

Consolidated Retained Earnings

The cumulative amount of profits kept by a parent company and its subsidiaries after dividends have been paid.

Statement of Financial Position

A financial report detailing a company's assets, liabilities, and equity at a particular moment, offering a glimpse into its financial status.

Impairment Loss

The amount by which the carrying amount of an asset exceeds its recoverable amount, leading to a decrease in the asset's value on the balance sheet.

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