Nine Items from a Scale of Grocery Store Service Quality

question 6

Multiple Choice

Nine items from a scale of grocery store service quality were assessed by exploratory factor analysis. Based on this scree plot, how many factors should be extracted?

• A) 2
• B) 3
• C) 4
• D) 5

---

Definitions:

Imaginal

Imaginal pertains to the use of imagination or visualization techniques, often employed in therapeutic settings to explore scenarios or rehearse coping strategies.

Covert Self-reinforcement

A psychological technique in which individuals reward themselves in subtle, often non-materialistic ways, to positively reinforce their own behavior.

Overt Self-reinforcement

A process in which an individual openly rewards themselves for a behavior, aiming to increase the likelihood of its recurrence.

Self-reward Programs

Techniques or strategies where individuals give themselves rewards for meeting goals or completing tasks to motivate behavior change.