The Market Research Manager at Your Organization Is Trying to Explain

question 15

Multiple Choice

The market research manager at your organization is trying to explain to colleagues what multivariate analysis of variance (MANOVA) is. She has asked for your help. Which of the following do you think is most representative of the test?

• A) It is an extension of analysis of variance with more than one interaction.
• B) It is an extension of analysis of variance used to accommodate more than one dependent variable.
• C) It is an extension of analysis of variance with more than two independent variables
• D) It is an extension of multiple regression that allows the variance to calculated from means

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Definitions:

Psycholinguists

Researchers who study the psychological and neurobiological factors that enable humans to acquire, use, comprehend, and produce language.

Eye Tracking

A technology-based method for measuring where and how long a person looks at various locations on a visual display, used in research and usability testing.

Eye Movement

Eye movement involves the volitional or reflexive shifting of the eyes' focus from one point to another, playing a crucial role in vision.

Dependent Variable

The variable in an experiment that is expected to change in response to variations in the independent variable.