A Member of Your Market Research Team Conducted Tests of a New

question 13

Multiple Choice

A member of your market research team conducted tests of a new television advert with twenty different groups of consumers, in which they rated their satisfaction (on a ten point scale) with the advert and likelihood of purchasing the advertised product (on a five point scale) . He is worried about the familywise error rate across the tests, what advice would you give him.

• A) Use a Cramer's V test
• B) Use a Olive Dunn test
• C) Use a Bonferroni Correction
• D) Use a Field Correction

Gain insight into therapies aimed at specific behaviors such as phobias, compulsions, and undesirable habits.

Understand the role of modeling in behavior change.

Understand the basic principles and goals of cognitive-behavioral therapy.

Identify cognitive-behavioral techniques and their applications to treat specific disorders.

---

Definitions:

Bipolar I Disorder

A mental health condition characterized by extreme mood swings that include emotional highs (mania) and lows (depression).

European American

An American citizen or resident who is of European descent.

Cyclothymic Disorder

A mood disorder characterized by periods of hypomanic symptoms as well as periods of depressive symptoms that are not severe enough to qualify as major depressive episodes.

Hypomanic Symptoms

Characteristics of hypomania, including elevated mood, increased activity or energy levels, and often excessive risk-taking, without the severity of full mania.