A Marketing Analyst Conducted a Market Research Test on the Influence

question 11

Multiple Choice

A marketing analyst conducted a market research test on the influence of a celebrity driven advertising campaign on sales of a new skincare product, which had the following result: b = 0.46, p = 0.02. How would you interpret her results?

• A) A direct effect between the celebrity driven advertising campaign and sales of the skincare product
• B) No direct effect between the celebrity driven advertising campaign and sales of the skincare product
• C) No indirect effect between the celebrity driven advertising campaign and sales of the skincare product
• D) An indirect effect between the celebrity driven advertising campaign and sales of the skincare product

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Definitions:

Variety of Emotions

The wide range of feelings that humans experience, such as happiness, sadness, anger, fear, and love.

Hungarian Employees

Individuals working in Hungary or of Hungarian nationality, employed in various sectors.

Job Satisfaction

The level of contentment or happiness that individuals feel with respect to their job, including aspects such as the nature of work, compensation, and work conditions.

Emotional Intelligence

The capability to understand, control, and express personal emotions, in addition to dealing with connections with others in a prudent and empathetic manner.