A Variable That Shares None of Its Variance with Any

question 9

Multiple Choice

A variable that shares none of its variance with any other variable would have a communality of:

• A)0.01
• B)0
• C)1
• D)0.1

---

Definitions:

Brand Extension

The strategy of using an established brand name on new products or services to leverage existing brand equity and expand market reach.

Clorox Bleach

A brand of bleach products known for their effectiveness in cleaning, disinfecting, and whitening, produced by The Clorox Company.

Kleenex Tissues

A brand of facial tissues widely recognized for its softness and reliability, often used as a generic term for facial tissues.

Brand Loyal

The extent to which a consumer consistently purchases the same brand over time instead of switching to competitors.