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A psychologist was interested in gauging the success of a mood manipulation during one of her experiments. She had three groups of participants who underwent different types of mood induction: disgust mood induction, negative mood induction and positive mood induction. After the mood induction, participants were asked to endorse nine statements relating to their mood (on a 5-point Likert scale from 1 = disagree to 5 = agree) .
- A discriminant function analysis was performed on the data. The output is below. Which statement best sums up the results? Eigenvalues
a. First 2 canonical discriminant functions were used in the analysis.
Inspirational
Pertaining to the capacity to stimulate, motivate, or affect others positively, often leading to creative or effective actions.
Four-Color Graphics
Refers to the process of printing that uses four ink colors (cyan, magenta, yellow, and black) to produce a wide spectrum of colors on printed materials.
Frequency
In marketing, it refers to the number of times a target audience is exposed to an advertisement within a specific period.
Segmentation Capability
The ability of an organization to divide a market into distinct groups with similar needs or characteristics for more targeted marketing.
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