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A psychologist was interested in gauging the success of a mood manipulation during one of her experiments. She had three groups of participants who underwent different types of mood induction: disgust mood induction, negative mood induction and positive mood induction. After the mood induction, participants were asked to endorse nine statements relating to their mood (on a 5-point Likert scale from 1 = disagree to 5 = agree) : (1) When you're smiling the whole world smiles with you, (2) I love the pretty flowers, (3) I could never touch a dead body, (4) I would never eat catfood, (5) If someone served me monkey brain soup I would vomit, (6) I feel fed up, (7) Bodily fluids are nasty, (8) I could not drink from a glass that I'd used to catch a spider, (9) I am a worthless piece of scum.
-Part of the SPSS output is below. Which of the following statements best summarizes the output?
Brand Name
A name given by the maker to a product or range of products, especially a trademark.
Market Efficiency
A concept in financial economics that suggests that asset prices fully reflect all available information, meaning investors cannot consistently achieve higher returns on a risk-adjusted basis.
Advertising
A form of marketing communication used to promote or sell a product, service, or idea to potential customers.
Celebrity Advertising
A marketing strategy that uses the fame of a celebrity to promote products or services.
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