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Imagine we were interested in the effect of supporters singing on the number of goals scored by soccer teams. We took 10 groups of supporters of 10 different soccer teams and asked them to attend three home games, one at which they were instructed to sing in support of their team (e.g., 'Come on, you Reds!') , one at which they were instructed to sing negative songs towards the opposition (e.g., 'You're getting sacked in the morning!') and one at which they were instructed to sit quietly. The order of chanting was counterbalanced across groups.
- Which of the following could be used to analyse these data?
Third-person Effect
A social psychological phenomenon where individuals tend to believe that others are more influenced by mass media messages or persuasive communications than they are themselves.
Fear-based Messages
Communications aimed at eliciting fear in order to influence behavior or attitudes towards a particular action or outcome.
Autokinetic Effect
A visual phenomenon where a stationary point of light in a dark room appears to move because of small, involuntary eye movements.
Convert Communicators
People perceived as credible sources because they are arguing against their own previously held attitudes and behaviors.
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