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A New Product Tester (Working for 'Fizzy Sugary Delight') Wanted

question 22

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A new product tester (working for 'Fizzy Sugary Delight') wanted to test and compare the consumer rating of two new fizzy drinks; his own company's drink and a rival's drink. He randomly selected 12 participants and then randomly divided this group into three subgroups: a 'Placebo' group who drank fizzy sugary water; a 'new Improved Formula' group who drank the new Fizzy Sugary Delight drink; and a 'Rival fizz' group who drank the new fizzy drink belonging to a rival company. Each group consumed one glass each of their designated drink and then rated its taste. What sort of research design is this?


Definitions:

English West Indies

A term referring to the Caribbean islands that were once part of the British Empire, known for their colonial history and involvement in the sugar trade.

African Population

The demographic total of individuals living on the African continent, known for its cultural, ethnic, and linguistic diversity.

Staple Crop Production

The cultivation and production of essential crops that form the basic diet of a population.

Hierarchical Society

A society that is structured in a hierarchy of ranks with those at the top having more power and privileges than those lower down.

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