The Table Below Contains Scores from Six People on Two

question 9

Multiple Choice

The table below contains scores from six people on two different scales that measure attitudes towards reality TV shows. $\begin{array} { | c | c | } \hline \begin{array} { c } \text { Attitudes towards Watching RealityTV } \\\text { Scale }\end{array} & \text { The General Reality TV Scale } \\\hline 3 & 2 \\\hline 7 & 5 \\\hline 4 & 3 \\\hline 1 & 1 \\\hline 8 & 7 \\\hline 6 & 7 \\\hline\end{array}$ Based on intuition rather than computation, which of the following is the value of the correlation coefficient between the two scales?

• A).1
• B).92
• C)9.0
• D)-.92

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Definitions:

Product Placement

The practice of strategically positioning brands or products in various media outlets to increase visibility and influence consumers.

Brand Placement

The practice of integrating products or brands into entertainment content for advertising purposes.

Dynamic Ads

are digital advertisements that automatically customize content and creative elements to the individual viewer in real time, enhancing relevance and engagement.

Variable

An element, feature, or factor that is liable to vary or change; often used in research and data analysis to understand patterns and effects.