Your CEO Has Followed Your Advice and Now Wants You

question 10

Multiple Choice

Your CEO has followed your advice and now wants you to measure effect sizes. You report a Pearson's r of 0.50 for the impact of Unblock Me Now drain cleaner on reducing drain blockage time. Your CEO wants to know if this is bad, as she remembers that a p-value of 0.30 is not good. What do you tell her?

• A)You tell her that effect size and p-values are the same and that a Pearson's r of 0.50 means there is no statistically significant effect.Unblock Me Now should cease production.
• B)You tell her that effect size and p-values are not the same and that a Pearson's r of 0.50 is a large effect, suggesting she should rollout the launch of Unblock Me Now.
• C)You tell her that effect size and p-values are not the same and that a Pearson's r of 0.50 is a small effect, suggesting she should stop the launch of Unblock Me Now until more data analysis is done.
• D)You tell her that effect size and p-values are not the same and that a Pearson's r of 0.50 is a medium effect, suggesting she should rollout the launch of Unblock Me Now.

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Definitions:

Subjective Norms

Individual beliefs about how people they care about will view their behavior in a given context.

Implicit Attitudes

Unconscious beliefs or feelings that influence an individual's responses and behaviors without their awareness.

Peripheral Route

A method of persuasion that relies on superficial cues rather than the substantive quality of an argument, as delineated in the Elaboration Likelihood Model.

Central Route

A process of persuasion that involves careful and thoughtful consideration of the arguments presented, leading to lasting attitude change.