Which of the Following Is Not a Factor in Data

question 14

Multiple Choice

Which of the following is not a factor in data analysts' over-use of p-values and NHST in business and marketing research?

• A)Time constraints within research encourages quick results.
• B)Statistical software encourages the over-use of p-values.
• C)Pressure to get a significant result that CEOs can easily understand and apply.
• D)Company bonus structures incentivise 'results'.

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Definitions:

Overconfidence

A cognitive bias that causes a person to believe that they are more capable or knowledgeable than they actually are.

Primacy Effect

The tendency to remember information at the beginning of a list better than information in the middle or at the end.

Distinctiveness

The quality of being unique or different in comparison to others, often making a person or object stand out.

Consistency

The quality of always behaving or performing in a similar manner, leading to predictability in actions or beliefs.